0 0 10,000 20,000 30,000 40,000 1,000 2,000 3,000 4,000 06 07 08 09 10 11 (est.) Net sales (left scale) Operating income (right scale) 28,026 1,534 29,700 1,800 0 10,000 30,000 20,000 Net sales (Millions of yen) Operating income (Millions of yen) 09 10 0 1,000 500 1,500 2,000 09 10 28,026 1,534 Goals for the New Medium-term Management Plan (2011.2013) Aronkasei’s new business plan In 2011, Aronkasei Co., Ltd. compiled a new medium-term management plan, for the three years ending in fiscal 2013. In the plan, Aronkasei aims to continue growing as a company that the community and the household can take pride in. It aims to create safe and worry-free products that fully satisfy customers, and develop into a proposal-based supplier of resin-molded products and molding materials supported by monozukuri (excellence in manufacturing) standards that other companies cannot match. To achieve this goal, it is reestablishing its monozukuri and marketing capabilities and shifting to more dynamic production and personnel systems. The four priority fields in the new plan are products for use in water supply and sewer systems, nursing care products, highly functional elastomer products, and products for use in environmental preservation systems. Corporate resources will be concentrated on these areas. In the field of products for use in water supply and sewer systems, we aim to generate steady earnings by moving away from public sewage works and into the household water supply business. Meanwhile, we aim to become a comprehensive manufacturer of nursing care products, by entering new fields such as medical treatment, rehabilitation and illness prevention. In the field of highly functional elastomer products, the goal is to enter new markets for molded parts, with product development focused on medical and electronics materials applications. In environmental preservation systems, our goal is to establish resin-molding technologies for recycling and develop new products. The Aronkasei group will optimize its business model, by drawing on the group strength of Toagosei to position itself for new business creation and new product development. At the same time, it will continue with the reorganization of Aronkasei group company Mikuni Plastics Co., Ltd. Through such policies under the new plan, Aronkasei aims to increase sales to \32.2 billion and operating income to \3.3 billion by 2013. Plastics Overview by Business Segment Akira Yada President Aronkasei Co., Ltd. Bath chair for nursing care Safety handrails 14 Annual Report 2010