【DO!BOOK・ページリンク】
ar2012   17 / 56

BOOKをみる

10秒後にBOOKのページに移動します


In adhesives, we will also deliver continued business growth by further strengthening the Aron Alpha / Krazy Glue brands, launching a new functional adhesive plant, expanding sales in the electronic materials and automotive sectors, and identifying new product themes to support future growth. In instant adhesives, we plan to further increase sales of EXTRA GEL, which was launched in 2012, and roll out effective sales promotion to strengthen the Aron Alpha brand overall. In the United States, we aim to increase sales of industrial-use instant adhesives and other products by recruiting additional product development staff and effectively using our technical service center. In China, we will work to further expand sales of Krazy Glue, the leading brand of instant adhesive in the United States. Krazy Glue is now on sale in nearly all convenience stores in the Shanghai area and we plan to begin rolling out the product in other parts of China as well. In functional adhesives, our primary focus will be on reactive, UV-curable, and hot melt products, and we aim to develop them further for the automotive and electronic materials sectors to drive sales. In addition, we plan to rapidly achieve high capacity utilization at the Takaoka Plant to boost the facility’s competitiveness, as well as broaden the scope and speed up the pace of product development by leveraging merger synergies with Aron Ever-Grip Ltd. Challenges in 2013 and Our Responses In construction materials, we will focus on expanding sales of Aron Wall (for exterior walls), Aron Coat SQ (for roofs), and Clear Wall (for tiles), offering these products as a total maintenance package that prolongs building life. Leveraging our position as a supplier of total roof and exterior wall waterproofing solutions, we will step up marketing to Japan Aron Coat . Aron Wall Waterproofing Contractors Association, building design and management companies, as well as expand the market for waterproof acrylic rubber. We will also continue to work on raising public awareness of our waterproofing materials by displaying our products at the 19th Architecture + Construction Materials 2013 exhibition, advertising in Bungei Shunju, a popular monthly magazine, and running online sales promotions. The exterior wall tile renovation market shows promise. Leveraging Clear Wall’s ability to prevent tile and mortar separation and to impart a beautiful finish, we will continue to promote understanding among customers about the importance of waterproofing exterior walls finished with tiles. Specialty Chemicals Functional Chemicals: Progress in Addressing Priority Issues Medium-term Management Plan . Launched a new EXTRA GEL product which significantly improves bonding speed; in addition to introducing a newly improved tube, the Company is aggressively undertaking advertising and promotions . Commenced steps to cultivate the China market by promoting the Krazy Glue brand; efforts to promote the product have centered on convenience store sales channels in Shanghai; taking steps to enhance awareness going forward Boost earnings by bolstering general-purpose instant adhesive brands . Completed construction of the new Takaoka Plant manufacturing facility; channeling energies toward the development of new products . Consolidating the operations of the two plants owned and operated by Aron Ever-Grip Ltd. into the Takaoka Plant; streamlining operations and consolidating technologies as a part of efforts to strengthen manufacturing and operating platforms Expanding the industrial adhesive business . Taking steps to promote urban condominium renovation and increased sales of construction material products Construction Materials Toagosei Co., Ltd. 15